There are four common features which website usually use to atract and keep visitors.

 

• Free Email: in nowadays, there are increasing web sites which would like to provide visitor a free Email address in older to retain visitors. Actually, Email is an effective to attract people, as email is one of the most popular ways that people use to send message. Generally people at least check their email once per day.
•  News and Content Updates: News is online is one of the most popular and efficient feature that a web site can attract people, for the news online update very soon and it usually cost less than paper.
• Quizes, Games: online games is a platform that people can play the same electric game with players all over the world, nowadays there are over billions of people play online game, and the number is keeping increase.
• Search engine: almost everyone who use computer has use this tool, it can help people find the link which related to the information people looking for.

Stickiness is important to companies operating Web sites because once a website without stickiness cannot help company to achieve its purpose. For example, if a web site which runs the advertising support revenue model cannot attract how the company can introduce its advertisement.